- The 50th Law by Robert Greene. The book contains all the lessons Curtis Jackson — 50 Cent — learned throughout his life. It’s a good book to come back to when you feel stuck.
- Certain to Win: The Strategy of John Boyd, Applied to Business by Chet Richards. Good overview of how Boyd’s theories apply to business and how smaller businesses can compete with larger ones.
- Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life by Rory Sutherland. Great book about how we should focus more on the emotional side of marketing and not try to make everything make sense. Will definitely help you become a better marketer.
- The Evolution of Cooperation by Robert Axelrod. Interesting book about how environments can encourage people to work together, even if they don’t necessarily like each other.
- Boyd: The Fighter Pilot Who Changed the Art of War by Robert Coram. The Biography of John Boyd. He was an interesting character that seemed very hard-headed and stubborn. Once he got interested in something, he became obsessed with it.
- Meditations by Marcus Aurelius. Good book if you’re miserable and you want to stop being that way. Boils down to: Nothing matters you’re going to die anyway. Stoicism is good for surviving, not so much for thriving.
- The Psychology of Money by Morgan Housel. Great book about how to think about money and what pitfalls to avoid. The ideas inside the book can be applied to other areas as well. Highly recommended